Tuesday, April 25, 2006

Journal Star Saturday ad

Here's the black box ad that ran in last Saturday's Lincoln Journal Star (Values section)as a preview to the first week of Steve's Beyond series.

The ad changes each week. Sometimes they correspond to Steve's message, sometimes not. So far, the reaction from Horizons has been either hot or cold. People either like them a lot or don't care for it at all. However, even the people who have said they just don't like them still say they look for them each week just to see what it'll say.

I won't be ruining any suspense here. But go ahead and leave a comment about where you stand on the new Saturday ad theme.

LMF

14 Comments:

At Tuesday, April 25, 2006 3:10:00 PM, Blogger jamie said...

I think the fact that people are watching to see what it says is an indicator that it's working. But the real question is "Who is seeing it?" If it's just Horizons' regular attenders, then we've missed our target. Has anyone heard any buzz from outside the church about the ad?

 
At Tuesday, April 25, 2006 3:17:00 PM, Blogger Horizons said...

Jamie B., welcome to the blog.

That's the big question: who is reading that section? If there's any buzz on the street, I'd like to hear about it.

LMF

 
At Tuesday, April 25, 2006 3:39:00 PM, Blogger Candie said...

WAY cool.

 
At Tuesday, April 25, 2006 4:35:00 PM, Blogger Horizons said...

Candie V., hey, welcome to the blog!

LMF

 
At Wednesday, April 26, 2006 7:44:00 PM, Anonymous nathan said...

Can't say as i've seen it at all. i don't get the paper. And i'm afraid i haven't heard anything about it until this post.
nv

 
At Wednesday, April 26, 2006 8:35:00 PM, Blogger Toni K. said...

I think this ad was too 'out there' for me...and there's no address or information for newcomers to find us. If I were using this section to find a church, I'd need at least the basic info, or I wouldn't attend...

 
At Thursday, April 27, 2006 10:23:00 AM, Anonymous Rachele said...

I think they're pretty cool. I see where Toni is coming from, but to me it depends on what our actual goal is. If it's just to lure people through our doors, then yeah, we need more information. If, though, our main concern isn't just our church but the kingdom, Big C Church, then maybe the simplicity of it will be enough to make people think a little. And that may make them more likely to visit a church - any church - or at least be curious enough to talk to someone they know who knows Christ. And that's the real goal, right?

 
At Thursday, April 27, 2006 10:29:00 AM, Anonymous Jen D. said...

To be truly honest, I haven't seen it b/c my husband always takes the paper to work with him and I rarely have time to read it anyway. I agree about needing to see an address, but not neccessarily on that ad, maybe another one (yeah, I know it costs money)

We found Horizons when I decided to look up all the Methodist churches in the phone book that had websites. Horizons was the only one that looked interesting. I was able to show the website to my husband, Bret, and he said it sounded 'okay', so that's where we started and ended up.

 
At Thursday, April 27, 2006 10:40:00 AM, Blogger Kim said...

Hi, Haven't seen the ads or heard any comments from my friends. Recently had a conversation with a friend whose husband is a pastor here in town and they are debating a new sign for their church. So hard to know how to best reach people. I do think sometimes more service info might be helpful as people search our ads/signs for info?

On another note...love the blog and can't wait to see what the new website will be!

 
At Thursday, April 27, 2006 1:27:00 PM, Blogger Trevrook Follies said...

I do not get the paper. (I read it. but i just don't get it.)
I think the idea is a good one. I guess I would enjoy seeing an address or phone number. If we are out to seek the seekers, we do not want to make it too difficult for them to find.

 
At Friday, April 28, 2006 2:40:00 PM, Anonymous Anonymous said...

What if we just listed Horizons' web address on the ad (instead of the church name) and then had a very obvious link on the home page for people who haven't been to Horizons before, with basic info on worship times, classes, address, phone, directions, map, etc.? Maybe when we get the new web site?

 
At Friday, April 28, 2006 3:41:00 PM, Blogger Horizons said...

Just so we know who's posting, if you use the anonymous feature, will you please type your first name at the end of your post?

I've tried to keep this as open and as easy for everyone to comment and not have to register first.

Thanks,
LMF

 
At Sunday, April 30, 2006 9:07:00 PM, Blogger Toni K. said...

I like all the comments about the ad - it does get you to think. Putting the web address in the ad is a great idea. I also agree with Rachele, if the ad is getting people to think and talk about Christ, then it's working, no matter what chruch they attend.

 
At Monday, May 01, 2006 9:36:00 PM, Anonymous Anonymous said...

I like the ad

 

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